Did you know that every second over 63,000 searches are performed by Google? With this overwhelming number of searches, it can be a challenge to get the search engines to notice a site. If you're wondering which tactic is better for your site, you might enter the debate of Google Ads vs SEO. Keep reading for the complete breakdown.
Also known as search engine optimisation, SEO is the process of optimising a website in order to get a top ranking in the search results. When a site is relevant and well optimised, it will appear on the top of the results. Advertisers can't buy their way into appearing on the top of the organic searches.
Google Ads is a pay-per-click service offered by Google that allows businesses to advertise their website. If a person searches for a specific word related to the business, the website will appear on the search results.
Does your site appear on the search results? For example, if you own dental practice in Birmingham and you look up "dentist in Birmingham" and your site doesn't appear, it means it's not high in the rankings.Optimising your site will allow for potential clients to find your site and bump you to the top of the search engines. When a person performs a search, Google looks through their database of sites on file. Those that Google considers the most relevant will show up on the top of the results.
If people aren't finding your business and you don't want to wait for an SEO campaign to produce results, you can always resort to Google Ads. Google Ads are the perfect solution for new businesses that are not yet established as authorities. With Google Ads, you can set an advertising budget for how much you want to spend a day in pay-per-clicks. Once you set the meet the limit of clicks, the advertisements will stop and will start again the next day.
After reading about what makes SEO and Google Ads effective, lets put them side by side to compare. For starters, Google Ads work effectively on Google sites and on those that use Google Adsense. On the other hand, SEO works on all sites. Unless you pay for an SEO agency
, getting traffic with the help of SEO is free. With Google Ads, you have to pay for the service. You can generally see immediate results with Google Ads. Seeing results with SEO can take more time. Keep in mind that SEO is ongoing and you can keep getting results over time. On the other hand, if you stop paying for Google Ads, the results will stop.
Now that you have all of the information you can decide between Google Ads and SEO.
Google Ads vs SEO, what's it going to be?
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