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10 Clever Marketing Ideas to Grow Sales During a Festival
anthony mederick • Sep 25, 2019
Are you trying to come up with a solid strategy to get leads at your upcoming festival but need guidance? Here are 10 clever marketing tips that should help.
Over 30 million people attended a live festival in 2016. That is a large market to promote your business to.
Plus, people spend more time wandering festivals and browsing vendors since they last several hours long.
You want to get noticed and leave a lasting impression that will get those same people hooked on your product.
Use these 10 clever marketing tips to attract and secure new and valuable customers at a festival.
1. Announce Your Location on Social Media
Sharing your location with your social media network is one of those great marketing ideas that is simple yet effective.
You can create an event page, share a live stream, and promote special items that will only be available at the festival. There is no better way to promote your business than interacting with your fans.
2. Have Free Gifts
Creative marketing ideas at the festival include attracting people with give-a-ways. You can have promotional stickers, key chains, or frisbees to get people excited about your business.
The products will go home with festival guests to stay in their mind for future business.
3. Use Interactive Staff
The best marketing ideas won't work unless you have a full staff that engages with people.
Festival attendees like to have fun, so make sure your staff encourages that enthusiasm. They should come out from behind the tables and talk to people. This can make your area look exciting and popular.
4. Have a Good Deal
Sometimes vendors overprice their product because they figure that festival-goers have no option but to buy at an inflated price. But, this can backfire as people look for value since they've already spent a lot of money on tickets.
Take a look at your price and the value of the product. Consider offering a discount or bundling products like a drink included with a meal.
5. Collaborate with Other Vendors
Innovative marketing ideas can include help from your neighbours. Offer discounts and promotional items if a customer visits your partnering vendor.
This can attract more people and show that the community values your company.
6. Get a Good Location
Location is key to foot traffic and getting noticed. if you can get your registration in early and spend a little more money for a prime spot, then do it.
It not, invest in arty signs throughout the area to direct people to your location.
7. Get on the Festivals Payment Option
Many festivals use promotional ideas like prepaid wristbands or smart cards. You can accept this form of payment to attract more customers and get paid easier.
People with prepaid options tend to spend more and won't have to worry about finding an ATM.
8. Collect Data for Future Festivals
Make sure you keep track of what works and what doesn't so that you can improve next time.
You can ask people how they found you or if they like you on social media. Also, look at your sales to see which items gave the most profit.
9. Hold a Raffle
The easiest way to build an email list is by holding a raffle. Get people to fill out a slip with their name and email to win a prize by the end of the festival.
Then you have an email list that you can use to send promotional items and keep then aware of your business.
10. Go to the Right Festivals
You want to make sure that there is a market for your product at each festival. So, know your festival type. You may find a niche that works better than going to every festival in the state.
Create a List of Marketing Tips
Choose which marketing tips that you would like to try and start a list of how you will implement them. This will keep you organised and focused.
If you haven't done so already, start building your social media presence. Contact us to develop your marketing online to increase your traffic.
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