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Cashback Offers for Concerts! How Loyalty Programs Can Revive Festivals

anthony mederick • Jul 15, 2021
Cashback Offers for Concerts! How Loyalty Programs Can Revive Festivals

Once the pandemic is over, people are going to jump over each other to go to music festivals again. After six months in quarantine, why wouldn't they? 

If you're craving sweet serenading in an open field or downright partying at EDC, this article's for you. Read on to find out how cashback offers can draw crowds to your concerts. 

Music Industry and COVID-19 

The music industry, and the festival circuit, in particular, got rocked by COVID-19. Festivals such as Glastonbury and Lovebox had to cancel, and it doesn't look like the second half of the year is any more promising.  

All event venues remain shut down, and festival grounds are closed indefinitely. Think about the financial hardships of not only the musicians, but the staff, brand ambassadors, and promoters as well. 

But if history has shown us anything, it's the resiliency and power of music. So how can you show your support to the music industry when we defeat COVID? How can you get back to your fist pumpin' booty shakin' ways?

The answer is signing up for a cashback program geared towards festivals. 

What Is Cashback?

Cashback is a simple process with credit cards where the cardholder gest a percentage back for their purchases. Cashback is similar to other rewards programs where the customer has the incentive to use their card because of the perks they receive.

How Cashback Works   

Cashback returns a percentage of the money you spend each time you use the card. For example, if you're trying to see Griz at Coachella next year , but are unsure of whether the concert is going to be canceled now, knowing you have a cashback incentive might just sway your decision. 

Cashbacks are generally paid annually, which can equate to a solid end-of-the-year festival like Decadance in Colorado. Some cashback cards compound monthly, but it just depends on the card company. 

Whether the card sends cashback to your bank account or converts the cashback to credit depends on the type of card as well. You can exchange reward points anytime you want to on most credit cards. 

Different Cashback Offers for Different Folks 

Different cashback programs work for different people. Somebody who doesn't like concerts (I don't know who that would be) might want a gas cashback program. Another person who likes to dine out a lot might opt for a food cashback program. 

Regardless of whether you're looking for a specific program or a general program, the principle stays the same: you receive money for your purchases. And there's nothing wrong with that! 

Nearby Cashback 

Nearby is one of the only Festival friendly cashback programs out there. Nearby operates like a cashback program and securely links with all of your cards. When you purchase items at major retail stores, you get points. 

You can imagine these points add up quickly. Since they add up quickly, you'll be on the festival circuit in no time! 

Why Nearby 

Since we're all cuddled up at home and can barely travel, why not spend this time to try and build some rewards for when you can travel? Instead of wasting money trying to fill the festival void by going out to socially distanced bars and restaurants, spend your money wisely and grab some cashback offers. 

Build points, so when the time comes, you're ready to hit that festival circuit for free. Click here to learn more about what Nearby can provide!

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FFHD TIPS & TRICKS

by anthony mederick 25 Mar, 2020
With the COVID-19 in full effect lets look at what FFHD is doing to support their customers through a difficult time.
by anthony mederick 25 Sept, 2019
Over 30 million people attended a live festival in 2016. That is a large market to promote your business to. Plus, people spend more time wandering festivals and browsing vendors since they last several hours long. You want to get noticed and leave a lasting impression that will get those same people hooked on your product. Use these 10 clever marketing tips to attract and secure new and valuable customers at a festival. 1. Announce Your Location on Social Media Sharing your location with your social media network is one of those great marketing ideas that is simple yet effective. You can create an event page, share a live stream, and promote special items that will only be available at the festival. There is no better way to promote your business than interacting with your fans. 2. Have Free Gifts Creative marketing ideas at the festival include attracting people with give-a-ways. You can have promotional stickers, key chains, or frisbees to get people excited about your business. The products will go home with festival guests to stay in their mind for future business. 3. Use Interactive Staff The best marketing ideas won't work unless you have a full staff that engages with people. Festival attendees like to have fun, so make sure your staff encourages that enthusiasm. They should come out from behind the tables and talk to people. This can make your area look exciting and popular. 4. Have a Good Deal Sometimes vendors overprice their product because they figure that festival-goers have no option but to buy at an inflated price. But, this can backfire as people look for value since they've already spent a lot of money on tickets. Take a look at your price and the value of the product. Consider offering a discount or bundling products like a drink included with a meal. 5. Collaborate with Other Vendors Innovative marketing ideas can include help from your neighbours. Offer discounts and promotional items if a customer visits your partnering vendor. This can attract more people and show that the community values your company. 6. Get a Good Location Location is key to foot traffic and getting noticed. if you can get your registration in early and spend a little more money for a prime spot, then do it. It not, invest in arty signs throughout the area to direct people to your location. 7. Get on the Festivals Payment Option Many festivals use promotional ideas like prepaid wristbands or smart cards. You can accept this form of payment to attract more customers and get paid easier. People with prepaid options tend to spend more and won't have to worry about finding an ATM. 8. Collect Data for Future Festivals Make sure you keep track of what works and what doesn't so that you can improve next time. You can ask people how they found you or if they like you on social media. Also, look at your sales to see which items gave the most profit. 9. Hold a Raffle The easiest way to build an email list is by holding a raffle. Get people to fill out a slip with their name and email to win a prize by the end of the festival. Then you have an email list that you can use to send promotional items and keep then aware of your business. 10. Go to the Right Festivals You want to make sure that there is a market for your product at each festival. So, know your festival type. You may find a niche that works better than going to every festival in the state. Create a List of Marketing Tips Choose which marketing tips that you would like to try and start a list of how you will implement them. This will keep you organised and focused. If you haven't done so already, start building your social media presence. Contact us to develop your marketing online to increase your traffic.
by anthony mederick 19 Jul, 2019
Festival season is packed with businesses trying to appeal to attendees. Click here to find out how to make your business stand out from the crowd.
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