You constantly receive praise from the customers who try your product or service. The problem? Not enough people are trying it. Yes, people are stopping by your website. But no, they're not buying as frequently as you thought they would. In other words, your conversion is in the pits. But you're not alone. Research shows that the average conversion rate in the United Kingdom is 3.4% -- lower than those of countries like Australia, the United States, Canada, Mexico, and Hong Kong. If you're not hitting at least 3%, you've got your work cut out for you. And even if you are hitting this figure, there's still plenty of room for improvement if you want your company to be above average. If you're having low conversion issues, here are five important steps you need to take to solve them. Let's get started!
If you're serious about making consistent sales, you need to understand your audience in and out. If you are like most companies, you've already sketched out some marketing personas. The problem, though, is that these hypothetical target audience members are based on guesses and anecdotes. To make your personas more useful, you need to conduct market research focusing on particular aspects of your service or product. This will tell you what every segment of your target audience would like your business to provide for them, as well as how much they would pay for it.
Let's say that your website content's keywords match the type of traffic your company wants, and many visitors are visiting your site daily. Still, they're not converting. More than likely, your website's user flow is off. In other words, it's not doing a good job of guiding visitors through the buying process. To establish a good conversion funnel -- or a robust user flow -- you need to determine what your goal is for the user on every page of your website first. Then, you can figure out how to get the user to complete the necessary steps to achieve this goal. For instance, on a blog page, you may want the user to sign up to be on your company's email list. Meanwhile, on a pay-per-click landing page, your goal may be for the user to purchase your offering immediately. Be sure to provide the information that users need to take these steps. Also, provide clear benefits for completing these steps -- for example, they'll get extra valuable information or the product they need to achieve a certain goal.
How many times does a user have to click on your page to complete a transaction? And is everything relatively easy to locate? If your website's interface is complicated, this is a major possible reason for losing sales. A provider of website design and development services can help you to make sure that your site's navigation is intuitive so that you can consistently convert your traffic.
We offer top-notch custom site design, search marketing, and site development services. We have helped numerous small start-ups and large organizations alike to turn their website visitors into paying customers time and time again. Contact us to find out more about how we can help you to overcome your low conversion issues today.
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