The role of social media in the marketing world can no longer be underplayed, and if you aren't strategizing for social media management in 2019, you are likely behind the rest. In reality, social media is packed full of opportunity for leads, conversion, sales, and traffic. There are some trends and tactics that have been around for many years that continue to be effective. But, the landscape is constantly changing on these platforms for businesses and marketers, so it is vital that you stay ahead of the game in 2019. Here are eleven key social media management tactics to use in 2019 that will help you grow your business.
There isn't one social media platform that is more powerful than another, as it greatly depends on your target audience and ultimate goals. Read on to learn eleven ways to maximize your reach and engagement this year on all the platforms.
Many social media apps began rolling out polls in 2018, and they are likely to remain popular in 2019. Use polls to boost engagement, as well as to get more feedback from your audience.
Contests, whether on Instagram, Twitter, or Facebook, are a great way to gain followers and increase sales. You can even partner a contest with an influencer in order to further your brand's reach.
Live videos, even if followers watch them later, are a powerful tool. They have brought live streaming to the general public, and they allow you to connect with users in a new and exciting way.
Effective hashtags have to be both unique and trendy. It is also generally a good idea to try and have some unity across platforms with the same hashtag.
Video marketing continues to thrive in 2019, and therefore it valuable to continue producing video content that provides value to the audience.
Facebook chatbots are helpful for customer service, as they allow you to automate responses, at least to an extent. Moreover, these are gaining more and more traction in the marketing space.
Facebook has continued to fine-tune its audience features for marketers, with clear data to help you understand the users that convert the best. Use this as much as you can, as otherwise, you can end up with nothing after an expensive ad campaign.
Voice search is changing the world of search engine marketing greatly, as users simply do not say things the way they would type it. Therefore, target long-tail-keywords with your content that also take voice search into account.
Each year, Generation Z-ers will gain more buying power. They are the generation that uses social media the most, and social media marketing tactics will likely work well on them. As many enter adulthood this year, continue to watch their habits as very soon they will probably be the most profitable base for digital marketing efforts.
Instagram allows for a number of hacks that can better your social media efforts. For example, you can use their hashtag hiding tool to only show those you'd like to, and you can use geo-tags to boost engagement.
All and all, social media is an insanely powerful tool, that any business can use with minimal investment. Perhaps most importantly, gone are the days of amateur social media marketing in 2019. Brands are getting more and more tech-savvy at this changing space, and so should you. Love the idea of social media management tactics but don't love the effort? Check out our managed social media content strategy to make your next campaign a breeze.
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