Are you frustrated by low conversion rates on your website?
Do you feel like, no matter what you do, you simply cannot find a way to outrank your competitors?
A bad website design may be to blame.
In this post, we'll tell you about five of the biggest ways that bad web design can hurt your business and cost you sales.
Keep on reading to learn not only what you're doing wrong, but also what you can do to fix it--and who you can rely on FFHD
to help.
Bad web design won't just cause your overall conversion rate to dwindle.
It also means that your website will plummet in the search engine results.
A recent study found that close to 50%
of online shoppers will navigate away from a page that takes over just two seconds to load completely.
Additionally, nearly 60% of consumers
say that bad web design causes them to click away from a website--and that they wouldn't recommend that site to their friends and colleagues.
Remember that the less time that a user spends on your website, the lower your overall "dwell time." Google and other search engines interpret low dwell times as meaning that the website doesn't offer any useful content to its visitors.
The search engines penalize your site for this, relegating it to far beyond the first page of Google. Since nearly 3/4
of Internet users never go past page one of Google, this is a serious issue.
You know a bad website when you see one. Font and graphics that went out of style years ago, home pages filled with broken links, and grainy images all come to mind.
When you see a poorly designed website, we're also willing to bet that it makes you think twice about working with the company it's representing.
So little care and attention to the way they present themselves online will likely translate to the way that company treats their customers.
Don't let bad website design cost you, potential customers. Instead, focus on creating a website that's easy to navigate, consistent with your overall branding strategy, and communicates a sense of professionalism.
Another consequence of having a poorly designed website?
It can muddle your branding and make it quite difficult for users to get an understanding of what your company is all about.
If you're using lots of different colors, a variety of fonts, and too many images in your web design, you're not doing anything to build a sense of consistency in your branding.
Instead, focus on design elements of your website that help to increase your brand recognition. This includes:
You may love the look of autoplay features on your website.
You have so many great product images to share with your site visitors, that you decide to put as many of them as possible on the homepage.
You know that the web server you're currently using may sometimes struggle to handle all of your website's traffic, but you're nervous about having to make a change.
Maybe you're even using lots of different plugins because you think that doing so will improve the overall user experience.
These are all examples of how a website with poor usability can seriously impact your company's bottom line.
Remember that users don't like to wait around for pages to load. Instead, they'll just click over to your competitors' sites.
To improve your website speed:
Finally, let's talk about poor website design and the impact on sales that it almost certainly has.
When you built your website, you probably had an overarching goal in mind: you wanted to get people to buy your products, schedule an appointment, or maybe even join your email list.
But what is your current web design doing to naturally guide your site's visitors through the sales funnel to get them to take that action?
When you're designing your website, you need to think about how each page and feature leads them towards a specific goal.
Maybe you could include chatbots that pop up when a new visitor lands on your page. These chatbots can help users to find the products/services that will work the best for them.
You could create drop-down menu options that make it easier for customers to find what they need.
The sky is the limit when it comes to upgrading your website design to optimize sales.
However, you'll likely need professional help to get there.
Let Us Help to Improve Your Bad Web Design We hope that this post has helped you to better understand how a poorly designed website will cost you sales and hurt your brand's reputation. From ensuring that you've taken local SEO into consideration to helping with social media and email marketing, our team can help with much more than simply website design alone. Spend some time on our website to learn more about the variety of digital marketing and design services we have to offer. Don't forget to keep checking back with our blog for more invaluable tips on how to improve user experience and optimize your website for search engines. When you're ready to leave your bad web design in the past, get in touch with us.
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