Festival Friends HardDriveLogo

5 Ways Bad Web Design Can Hurt Your Online Business

anthony mederick • Jun 21, 2018

5 Ways Bad Web Design Can Hurt Your Online Business

Are you frustrated by low conversion rates on your website?
Do you feel like, no matter what you do, you simply cannot find a way to outrank your competitors? A bad website design may be to blame. In this post, we'll tell you about five of the biggest ways that bad web design can hurt your business and cost you sales. Keep on reading to learn not only what you're doing wrong, but also what you can do to fix it--and who you can rely on FFHD to help.

1. It Causes Users to Click Away

Bad web design won't just cause your overall conversion rate to dwindle.
It also means that your website will plummet in the search engine results. A recent study found that close to 50% of online shoppers will navigate away from a page that takes over just two seconds to load completely. Additionally, nearly 60% of consumers say that bad web design causes them to click away from a website--and that they wouldn't recommend that site to their friends and colleagues. Remember that the less time that a user spends on your website, the lower your overall "dwell time." Google and other search engines interpret low dwell times as meaning that the website doesn't offer any useful content to its visitors. The search engines penalize your site for this, relegating it to far beyond the first page of Google. Since nearly 3/4 of Internet users never go past page one of Google, this is a serious issue.

2. It Lacks Professionalism

You know a bad website when you see one. Font and graphics that went out of style years ago, home pages filled with broken links, and grainy images all come to mind.
When you see a poorly designed website, we're also willing to bet that it makes you think twice about working with the company it's representing. So little care and attention to the way they present themselves online will likely translate to the way that company treats their customers. Don't let bad website design cost you, potential customers. Instead, focus on creating a website that's easy to navigate, consistent with your overall branding strategy, and communicates a sense of professionalism.

3. It Can Muddle Your Branding

Another consequence of having a poorly designed website?
It can muddle your branding and make it quite difficult for users to get an understanding of what your company is all about. If you're using lots of different colors, a variety of fonts, and too many images in your web design, you're not doing anything to build a sense of consistency in your branding. Instead, focus on design elements of your website that help to increase your brand recognition. This includes:

  • The inclusion of your logo
  • Consistent background colors
  • Bespoke typography
  • A video to introduce your company
  • Links to your social media profiles
  • Contact information on every internal page

4. It Can Slow Your Website

You may love the look of autoplay features on your website.
You have so many great product images to share with your site visitors, that you decide to put as many of them as possible on the homepage. You know that the web server you're currently using may sometimes struggle to handle all of your website's traffic, but you're nervous about having to make a change. Maybe you're even using lots of different plugins because you think that doing so will improve the overall user experience. These are all examples of how a website with poor usability can seriously impact your company's bottom line. Remember that users don't like to wait around for pages to load. Instead, they'll just click over to your competitors' sites. To improve your website speed:

  • Enable browser caching
  • Minimize the number of HTTP requests
  • Optimize your images
  • Remove autoplay/pop-ups
  • Upgrade your server and hosting platform
  • Engage file compression

5. It Interferes with Your Sales Funnel

Finally, let's talk about poor website design and the impact on sales that it almost certainly has.
When you built your website, you probably had an overarching goal in mind: you wanted to get people to buy your products, schedule an appointment, or maybe even join your email list. But what is your current web design doing to naturally guide your site's visitors through the sales funnel to get them to take that action? When you're designing your website, you need to think about how each page and feature leads them towards a specific goal. Maybe you could include chatbots that pop up when a new visitor lands on your page. These chatbots can help users to find the products/services that will work the best for them. You could create drop-down menu options that make it easier for customers to find what they need. The sky is the limit when it comes to upgrading your website design to optimize sales. However, you'll likely need professional help to get there.

Let Us Help to Improve Your Bad Web Design

Let Us Help to Improve Your Bad Web Design We hope that this post has helped you to better understand how a poorly designed website will cost you sales and hurt your brand's reputation. From ensuring that you've taken local SEO into consideration to helping with social media and email marketing, our team can help with much more than simply website design alone. Spend some time on our website to learn more about the variety of digital marketing and design services we have to offer. Don't forget to keep checking back with our blog for more invaluable tips on how to improve user experience and optimize your website for search engines. When you're ready to leave your bad web design in the past, get in touch with us.

ABOUT US

FFHD TIPS & TRICKS

by anthony mederick 15 Jul, 2021
Cashback Offers for Concerts! How Loyalty Programs Can Revive Festivals
by anthony mederick 25 Mar, 2020
With the COVID-19 in full effect lets look at what FFHD is doing to support their customers through a difficult time.
by anthony mederick 25 Sept, 2019
Over 30 million people attended a live festival in 2016. That is a large market to promote your business to. Plus, people spend more time wandering festivals and browsing vendors since they last several hours long. You want to get noticed and leave a lasting impression that will get those same people hooked on your product. Use these 10 clever marketing tips to attract and secure new and valuable customers at a festival. 1. Announce Your Location on Social Media Sharing your location with your social media network is one of those great marketing ideas that is simple yet effective. You can create an event page, share a live stream, and promote special items that will only be available at the festival. There is no better way to promote your business than interacting with your fans. 2. Have Free Gifts Creative marketing ideas at the festival include attracting people with give-a-ways. You can have promotional stickers, key chains, or frisbees to get people excited about your business. The products will go home with festival guests to stay in their mind for future business. 3. Use Interactive Staff The best marketing ideas won't work unless you have a full staff that engages with people. Festival attendees like to have fun, so make sure your staff encourages that enthusiasm. They should come out from behind the tables and talk to people. This can make your area look exciting and popular. 4. Have a Good Deal Sometimes vendors overprice their product because they figure that festival-goers have no option but to buy at an inflated price. But, this can backfire as people look for value since they've already spent a lot of money on tickets. Take a look at your price and the value of the product. Consider offering a discount or bundling products like a drink included with a meal. 5. Collaborate with Other Vendors Innovative marketing ideas can include help from your neighbours. Offer discounts and promotional items if a customer visits your partnering vendor. This can attract more people and show that the community values your company. 6. Get a Good Location Location is key to foot traffic and getting noticed. if you can get your registration in early and spend a little more money for a prime spot, then do it. It not, invest in arty signs throughout the area to direct people to your location. 7. Get on the Festivals Payment Option Many festivals use promotional ideas like prepaid wristbands or smart cards. You can accept this form of payment to attract more customers and get paid easier. People with prepaid options tend to spend more and won't have to worry about finding an ATM. 8. Collect Data for Future Festivals Make sure you keep track of what works and what doesn't so that you can improve next time. You can ask people how they found you or if they like you on social media. Also, look at your sales to see which items gave the most profit. 9. Hold a Raffle The easiest way to build an email list is by holding a raffle. Get people to fill out a slip with their name and email to win a prize by the end of the festival. Then you have an email list that you can use to send promotional items and keep then aware of your business. 10. Go to the Right Festivals You want to make sure that there is a market for your product at each festival. So, know your festival type. You may find a niche that works better than going to every festival in the state. Create a List of Marketing Tips Choose which marketing tips that you would like to try and start a list of how you will implement them. This will keep you organised and focused. If you haven't done so already, start building your social media presence. Contact us to develop your marketing online to increase your traffic.
More posts
Share by: